Kerala Tourism Minister greets visitors at virtual reality kiosk in Delhi Airport

first_imgTourism Minister of Kerala Kadakampally Surendran recently took on the role of a host and guide at a unique virtual reality platform set up by his department at the international airport in New Delhi, which offered air passengers a taste of cruising through the famed backwaters of Kerala.The Minister spent the entire day at the kiosk set up by Kerala Tourism at the Indira Gandhi International Airport greeting passengers drawn to the novelty of a life-size ‘kettuvallam’ (houseboat) placed in the airport departure area and explaining how the technology works.The backwaters have been brought to life through a two-minute film specially shot using 360-degree technology using six cameras simultaneously.The VR ‘experience site’, which is the latest promotional and marketing initiative of Kerala Tourism, has attracted a lot of attention since it went operational and has signaled that Kerala remains at the forefront of using technology for tourism promotion.“It was an amazing experience, even for someone like me who has actually been on a real houseboat cruise. For a person who has never visited Kerala, I cannot imagine a more fantastic introduction. We definitely hope to see more people wanting to experience the real thing after what they have seen here,” said Surendran of the virtual reality tour.MPs from Kerala, including P Karunakaran, Vayalar Ravi, K Somaprasad, C P Narayanan, P K Sreemathi, M B Rajesh, P K Biju, Jose K Mani, K K Ragesh, K C Venugopal and Joy Abraham and Kerala’s Resident Commissioner in Delhi Dr Vishwas Mehta were among nearly 200 passengers who visited the kiosk and enjoyed the experience.U V Jose, Director, Kerala Tourism, stated that technology would be an integral part of tourism promotion and marketing now and in the future.The VR zone at the IGI Airport is part of the department’s ‘Out of Home’ marketing campaign to promote ‘Brand Kerala’ and is targeted at high net worth individuals in the domestic market.Besides Mumbai, Kerala Tourism is planning to take the ‘experience site’ to other airports, including Bengaluru.last_img

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