The eSports pandemic

first_imgIt does not escape anyone that entertainment consumption habits have been changing in recent years. Netflix eats ground for cinema and e-books for traditional books. It already affects all age ranges, but the ones that see it most naturally are the new generations. “Companies are seeing that young people have stopped using television to watch YouTube, that they are stopping watching and playing soccer to be ‘owners’ of a team at the controls of a console”, explained Pablo Canosa, sponsorship director of Team Heretics, in a previous report on this medium in relation to the advertising market. Canosa is precisely one of the professionals who have changed the conventional sport for eSports, just as Alejo García Naveira, a sports psychologist, has already done. Both left Atlético de Madrid.The relationship, due to the similarity of both worlds, between eSports and professional sports is inevitable. Ronaldo bought the Brazilian club CNB, André Gomes invested in G2 Esports, Reguilón is very committed to the aforementioned Heretics or Morata, Parejo and Abrines have Ramboot. A business opportunity that both brands and individual investors of any kind see.The work dynamics are not very different from that of a professional club in any sport. These aforementioned patrons pay them a salary and cover all the needs of their players to represent them in tournaments. Being a sector still under construction, there is no closed structure and the constant creation of new clubs or the existence of countless professional tournaments throughout the year is common. Although eSports are still undiscovered for a large part of the population, they are undoubtedly the main beneficiaries of this quarantine. In the absence of competition on grass, parquet or clay, professionals are taking advantage of social networks to interact with their fans through video games. In these two months, Virtually all sports have had their own online competition. In Spain the tournament that had the most impact was organized by Ibai Llanos, presenter and narrator of eSports, who He brought together a player from each LaLiga Santander team to raise nearly € 180,000 to fight the coronavirus. The Milan-San Remo also had its own online race, Devin Booker won the # NBA2KTourney and the Mutua Madrid Open will be played by Nadal, Murray or Zverev with command of the console. One of the most recent was the one organized by Dybala this past weekend, which managed to raise € 250,000 for the Red Cross and ended up taking James Rodríguez to Agüero, Thiem or Campazzo.The advertising of these faces so well known worldwide is priceless for a market that has not stopped growing. Although the figures are difficult to calculate and each makes their own estimate, In 2018, the investment bank Goldman Sachs estimated at 3,000 million dollars the income that could be achieved. Finishing to take advantage of all its potential will go through universalizing its content to the entire population, and not to the marked target of a man under 35 years of age.According to a report by Limelight, Young people between 18 and 25 years old spend more hours a week watching people play video games than traditional sports (5.14 vs. 4.82). It does not occur in other age ranges, although the difference between the population between 26 and 35 years old is very tight (4.05 vs. 4.59). Further, men spend 3.48 hours a week watching video games, while women only 2.43. The data of players and spectators revolves around 35% and 30% according to data from Interpret.Azpilicueta, last to joinThe Chelsea defender was the last professional to join eSports and has done so by creating a new team the Falcons. He is accompanied by youtubers Cacho01 and Delantero09 (1.5 and 2.9 million subscribers respectively). Its staff will be led by Javier Romero ‘JRA’, David ‘MáximoCuevas’ and Sandra Martínez ‘Sankhs’, three regular FIFA20 players.last_img

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