As financial institutions look to better-implement their brand footprint in the communities they serve, increasing importance is placed on community involvement. This isn’t old-school community involvement where you could get away with having a table or booth at an event with a couple of passive employees handing out flyers. Community involvement that works well in 2017 is defined much more by proactive, deeper-level meaningful interaction between bank or credit union staff and the populations they serve.A terrific example of this comes from Denver Community Credit Union (Denver, CO; $315 million assets; 25,000 members). In its quest for community involvement, Denver Community focuses on a number of key areas including financial education and a heightened awareness of the brand.“Since Denver Community implemented a financial education program in 2005, it has reached tens of thousands of people with the message of financial empowerment,” said Helen Gibson, VP of Marketing and Education. “In 2016, 2,395 people attended classes at the credit union, listened to podcasts, or participated in financial coaching.” continue reading » 8SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr
Related News New Lions TE Jesse James ‘glad to get away’ from Steelers drama Business is still booming for Antonio Brown.The new Raiders receiver shared a hype video Monday on social media featuring new teammate Derek Carr and coach Jon Gruden, saying he is ready to “get to work.” Played to ominous music sounding like it was featured in a “Game of Thrones” episode, the video offered a behind-the-scenes glimpse at Brown’s arrival in Oakland before he inked his fresh contract. It also teased the skills he brings with him as it showed shots of him working out and running routes before ending at his introductory press conference — which he was reportedly late to.It also displayed the criticism he’s endured in recent weeks dating back to when he was drafted. Antonio Brown honored to join ‘legendary’ Raiders Take a look:Let’s get to work pic.twitter.com/b6pmh1G0pB— Antonio Brown (@AB84) March 18, 2019Brown, 30, finished with 1,297 receiving yards and 15 touchdowns for the Steelers last season.The seven-time Pro Bowl and four-time All-Pro selection has 11,207 receiving yards and 74 scores over his nine-year career spent entirely in Pittsburgh before he requested a trade this offseason.