New property portal partners with US franchise network

first_imgA property portal that claims to be making the first steps towards being a global version of Rightmove says it has made a key strategic move to achieve its goal.The World Property Network (TWPN) has struck a deal with billion-dollar US franchise network Realty World that will see the two businesses join forces and together offer three million properties across the world.Realty World has been around since 1973 and has 400 offices worldwide while TWPN launched in September last year with a TV channel, website and several full-page adverts in the Sunday Times.Property portalThe deal between TWPN and Realty World will go live in two or three months and will, TWPN claims, make the partnership a “powerful and influential new force on the international property stage”.It also says the combined forces of the partnership will be a disruptor in the global property marketing market.In the UK TWPN’s main rivals are the Rightmove Overseas and A Place in the Sun websites but internationally, TWPN founder Peter Mansfield says the partnership – which joins his website’s European and other properties with Realty World’s North, Central and South American as well as Caribbean inventories, will be a game changer.While this is unlikely to trouble investors in Rightmove and other national websites around the world in the short term, Peter reckons the “global property market has not evolved sufficiently to enable it to tune in to the digital era of property trading,” he says.TWPN also has fans among the UK property industry including Nick Staton, founder of six-branch Hertfordshire and North London agency Statons, who thinks TWPN has the same potential as YouTube or Facebook to change the market.TWPN has been helped by its own TWPN SEO digital agency to gain traction in the tricky international property search market, and has helped increase organic traffic to TWPN’s website by 250% recently.Realty World Peter Mansfield Nick Staton Statons TWPN May 25, 2017Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021 Home » News » Marketing » New property portal partners with US franchise network previous nextMarketingNew property portal partners with US franchise networkTWPN agrees Realty World deal a year after launchThe Negotiator25th May 201701,940 Viewslast_img read more