What jazz teaches us about marketing

first_imgJazz is in the moment—If you have ever listened to jazz music, you know you can get wrapped up in the song you’re hearing. When was the last time your members or customers got wrapped up in your marketing? Look for ways to give your targets an experience they will share with others. Just like jazz is in the moment, you need to provide consumers a “wow” experience. continue reading » There are all types of music: classical, hard rock, rap, grunge and country. And then there is jazz—a unique music style born in New Orleans. During the Credit Union National Association’s Marketing Management School (held in New Orleans), Hattie Bryant opened the week with a session on “All That Jazz.”“Jazz actually teaches us quite a bit about marketing,” she noted. “Jazz tells a story; it tells us how to feel. It’s the same with marketing: it tells a story and it’s about feelings.”So what does jazz teach us about marketing? Consider the following:Jazz is a musical conversation—In today’s social media world, marketing is no longer about sending marketing messages. It’s about having conversations. When it comes to marketing, are you just making noise that consumers are tuning out or you really taking time to have conversations? Just like you want to listen to jazz music, you want to listen to your target audiences. 7SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

Sherwood: Spurs up for the fight

first_img Sherwood’s future is in serious doubt, but the Spurs manager is determined to make sure the club finish the campaign as strongly as possible. He said: ” At this stage of the season it’s about trying to get the points. It can’t always be pretty, sometimes you have to dig in and work for each other and I thought we certainly didn’t look like a team who had their sunglasses and flip-flops packed ready to go on holiday. “They’ve realised there’s still a job to be done for the great travelling support that we bring and they will try their best right to the death. “We’ve got two more games. We go away to West Ham, which is a derby that we need to win, and then we come home and we’re going to send them away happy after beating Aston Villa in the last game of the season. That’s what the plan is. “I continue to do my job, prepare the players the best I can and make sure they are up for the fight right until the final whistle of the season. If we continue to win, then all good.” Tottenham had a man advantage for the final 38 minutes of the match after Stoke captain Ryan Shawcross picked up a second yellow card for a foul on Rose. But the hosts responded to the crowd’s sense of injustice and finished the game looking much the stronger team. Sherwood said: “It’s a tough place to come, and we knew that. They’ve taken some big scalps here, they’ve only been beaten three times, and probably on everyone’s coupon this was a banana skin, but it never looked like that. “We should have come in at half-time more than two goals up. We dominated the game. I said to the players at half-time to be a bit more patient on the ball, a few more forward runs and we’ll create something, but it seemed to give them the initiative after they went down to 10 men. “The crowd were fantastic, drove them on, and we had to fight it out. But there were some good performances. “The criticism of Tottenham teams in the past sometimes was they didn’t want to fight it out but this team don’t roll over and they’re willing to put their bodies on the line for the cause. I demand nothing less than that.” Stoke had hoped to reach two club milestones of five home wins in a row and 47 points, equalling their best tally for a Premier League season. Surpassing that mark and achieving a first top-10 finish have been major targets for the Potters throughout the season, but they have work still to do in their final two games against Fulham and West Brom. Manager Mark Hughes was proud of the showing his players produced in adversity but was left ruing a failure to make the most of their opportunities. He said: “We had any number of chances that we could have created when we went down to 10 men, and that’s the disappointing part because we put in a great performance and had no reward.” Spurs still have an outside chance of finishing in fourth place, although it is much more likely they will qualify for the Europa League rather than the Champions League. Danny Rose scored the only goal of the game in the 33rd minute – his first for Tottenham in four years – to hand Stoke just a third home Barclays Premier League defeat of the season. Tim Sherwood hailed the fighting spirit of his Tottenham players in overcoming Stoke at a hostile Britannia Stadium. Press Associationlast_img read more

INTERPOL conducting TIP Needs Assessment in Guyana

first_imgA team from the International Police (INTERPOL) was in Guyana last week to commence a project that aims at tackling Trafficking in Persons (TIP) and migrant smuggling.The team, which was welcomed by the local Ministerial Task Force on Trafficking in Persons, was in Guyana from April 9-13. The visiting team comprised two officials representing INTERPOL and one officer from the Royal Canadian Mounted Police (RCMP).This Needs Assessment is the first of a three-phase INTERPOL Project to combat human trafficking and migrant smuggling in the Caribbean. The INTERPOL Team kicked off their mission with visits to Itaballi, Puruni and Bartica in Region Seven (Cuyuni-Mazaruni) during which they were accompanied by a team from the Ministerial Task Force on Trafficking in Persons in Guyana.The visit to Region Seven enabled the visiting team to experience the difficulties associated with travelling to interior regions in Guyana and policing these areas, to witness working conditions in the mines and the general conditions in which persons in the area lived. This experience facilitated the team from INTERPOL in making a general assessment of the risks and other difficulties associated with curbing occurrences of trafficking in persons in interior regions in Guyana.In addition, before returning to Georgetown, the INTERPOL team joined representatives of the Ministerial Task Force on Trafficking in Persons in conducting sensitisation on the issue in the Bartica Market, Arcade and Beach areas. This activity followed a similar Task Force ‘Roving Sensitisation’ activity conducted along the seawalls from the Seawall Bandstand to Vlissengen Road on Easter weekend.The awareness activity in Bartica saw vendors and customers alike engaged in discussion on the topic of trafficking in persons and were encouraged to report suspected cases; posters affixed to the walls of various market stalls, shops and other establishments; and brochures, flyers and other material bearing messages of awareness and the trafficking in persons hotline number distributed to individuals along the way.The activity seemed to yield instant results as a report was received soon after through the TIP hotline of suspected trafficking in persons in the area. A raid was subsequently conducted by ranks of the Bartica Police Station and resulted in eight females from The Dominican Republic being recovered from a house in Bartica. One suspect has since been arrested. The case is currently under investigation by the Criminal Investigations Department of the Guyana Police Force.However, subsequent to the visit to Region Seven, the INTERPOL team met with the ministerial arm of the Trafficking in Persons Task Force, other Government officials, frontline officers and other stakeholders in the fight against trafficking in persons in Guyana. Discussions at these meetings afforded the INTERPOL team the opportunity to articulate the goals of their project and to gather more information on the operational and technical needs of the agencies involved in the fight against trafficking in persons.The Needs Assessment phase of INTERPOL’s project would be followed by a training phase and an operational phase. The training phase will see officers from different agencies in Guyana being invited to benefit from a number of regional training courses which will span a total of seven weeks. Training will focus primarily on law enforcement, but there would also be sessions which would benefit trafficking in persons stakeholders from other agencies.A ‘Training of Trainers’ would be one of the courses included. As such, those trained would be encouraged to return to Guyana to train others – both law enforcement and otherwise – in the topics learned. INTERPOL would also share a curriculum, to be contributed to by authorities in Guyana, which is intended to be added to the training programme at the Guyana Police Force Officers’ Training Centre.Meanwhile, the operational phase would see INTERPOL lending support to the countries being considered in the project in their local anti-trafficking in persons operations.The Ministerial Task Force on Trafficking in Persons eagerly anticipates the development of this project and looks forward to continued collaboration with INTERPOL, as well as other international partners, as it seeks to effectively combat this scourge of trafficking in persons in Guyana.last_img read more