What is your credit union event strategy?

first_img 5SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Matt Ward Matt is the founder of Breakthrough Champion…In 2002 Matt began working with business owners through his website agency, inConcert Web Solutions, to improve their bottom line, gain more clients, … Web: www.Breakthrough-Champion.com Details When you go to events and represent your credit union what is your strategy?  Specifically, I’m talking about local events like Chamber Business Expos and the like.I went to a tradeshow once and was walking down the center aisle. There were booths on both sides. Lots of chamber members were exhibiting, conversing, and networking.  They had well-decorated booths and many of them sat comfortably behind their respective tabled between the pipe and drape booths of the expo. But then there was Sam.Sam was a rather tall, slender man, who was very outgoing. I knew that because he was engaged in a conversation with someone out in front of his booth. He was animated and talking with his hands. His head was on a swivel, constantly looking over the shoulder of the person he was speaking with. He’d look left, and then right, always trying to be sure not to miss a single person walking down the aisle.See…Sam saw each person as an opportunity.  An opportunity to give his contact information to them in the form of a card. I’m sure Sam thought “Heck, I’ve paid good money for this expo booth, and I need to get some leads!” As I approached Sam’s booth, he broke conversation with the person he was speaking with and extended his hand with a huge smile, followed by a “Hello, I’m Sam, what’s your name?”  My initial thought was, wow, he’s pleasant, then the look from the other person was clear. She was rather miffed as to why Sam just stopped speaking with her to talk to me.As I progressed down the aisle, Sam wanted to be sure I didn’t pass his booth without getting his contact info, so when I shook his hand in passing, he offered me a business card. At this time I had already determined that Sam has a Website Agency. Sam was in the business of creating websites for companies.  When he offered his card, I politely put my hand up and said: “I’m all set, but thanks”.Sam responded with “You don’t want my card?” at which I replied with “Why would I want your card?”Sam then stated, in a rather pleading way…”Surely you know someone who needs a website!”This is when I stopped cold in my tracks, turned directly to Sam and pointed at the shirt I was wearing that clearly indicated I owned a website agency myself!  I then pointed directly at the logo and said: “why would I want your card, my company does websites”.What Sam missed here was a connection. His strategy was to focus on the numbers. At the time, I recall thinking that Sam appeared to be much more like a live human PEZ dispenser! If Sam had approached this situation differently, I think we could have found a way to partner together between our agencies. Instead, he chose this route, and his agency was out of business within 5 years, and I sold mine!Think about the numbers strategy and how that appears to the public, for your credit union. What’s the goal of the event? Is it to collect cards? Give out cards? Give out promo items? Or is it much more about finding one really good referral partner or potential customer? Keep in mind with the approach to find one, often comes a few more because the strategy of going for just one works really well and is viewed by others as being much more caring.Here’s to your success at your next credit union event!Feel free to bring along some PEZ Dispenser and see who knows what they are!last_img read more

Football News Manchester City knock Liverpool off top spot in Premier League with win over Everton

first_img Manchester : Manchester City seized first place in the Premier League on Wednesday with a 2-0 win over Everton that moved the champions above Liverpool on goal difference. Pep Guardiola’s side took the lead through Aymeric Laporte’s header on the stroke of half-time at Goodison Park. Gabriel Jesus struck in the closing seconds to seal a victory that moved City level on points with Liverpool and allowed them to return to the top of the table. Second-placed Liverpool have a game in hand on City, who were playing Everton in a game brought forward due to a fixture clash with the League Cup final against Chelsea later this month. It was a far from inspired performance from City, but it was enough to turn the pressure back on Jurgen Klopp’s faltering team, who had occupied top spot since December 8.   Liverpool’s successive draws against Leicester and West Ham have allowed City back into the title race just when it looked like the Reds were set to take control as they chase a first English crown since 1990. The opening goal came from a free-kick, needlessly conceded by Idrissa Gueye and taken by David Silva. The Spanish midfielder curled in a perfect delivery which found Laporte unmarked, and only eight yards from goal, for a perfect header.It was the 16th consecutive league and cup game in which Guardiola’s side had scored a first half goal, a run dating back to their first league defeat of the season at Chelsea in early December. And in the context of the title race, it may yet prove to be one of the more important, although it took until deep into stoppage-time of the second half for City to claim their second. Manchester City are on top in the Premier League due to goal difference.Liverpool were held to a 1-1 draw by Leicester City.Manchester City defeated Everton 2-0. highlights Kevin De Bruyne played in Jesus, whose initial run was blocked by Jordan Pickford only for the ball to sit up kindly for the Brazilian to head into an open goal. That was a cruel finale for Marco Silva’s out-of-form team, who had battled admirably in the first half and not given up a single shot on target to that point.          In fact Brazilian Bernard came close to opening the scoring when he met a cross from opposite winger Theo Walcott and delivered a shot which Ederson was required to turn around his post.   Pressure on Liverpool  City had looked certain to take the lead after 19 minutes when Ilkay Gundogan slid in to meet David Silva’s excellent cross, but succeeded only in scooping his shot against the Everton bar.              Laporte had also missed a free header at the far post in a spell of early City pressure but, by the time he redeemed himself at the end of the half, Everton appeared to have weathered the worst of it. Indeed, by the half-hour mark, Guardiola cut an increasingly frustrated figure on the touchline, arms waving at every over-hit pass and misplaced and overhit through ball.       But the first goal, and its timing, eased the pressure on City and turned it, in no uncertain terms, on Everton’s cross-town rivals Liverpool. After the restart, City sought the goal that would kill off Everton’s threat. Yet, as had been the case in the first half, all too often promising play broke down in the final third. Pickford failed to deal with a deflected Gundogan cross, with Sergio Aguero shooting wide with an overhead attempt, before Guardiola brought on substitute Raheem Sterling in an effort to introduce a more clinical edge.  It almost worked, as the England forward saw a shot deflected onto the roof of the net following a spell of uncertain defending from Everton and a couple of failed clearances. There was a late scare for City when a mistake by Kyle Walker gifted the ball to Richarlison who should have played in Cenk Tosun only to see his pass easily cut out by Ederson. For all the Latest Sports News News, Football News News, Download News Nation Android and iOS Mobile Apps.last_img read more

PSA shifts direction under new leadership

first_imgFor the past several weeks, the Political Student Assembly has sponsored multiple events per week, but that might change as the assembly takes a “quality over quantity” approach to becoming an effective resource for politically focused student organizations under the leadership of a new executive director.Edwin Saucedo was voted in as PSA’s executive director Monday following former Executive Director Luke Phillips’ resignation. “PSA as it currently stands is too targeted to people who are already involved,” Saucedo said. “I feel like the purpose of Program Board is to serve the student body as a whole. My goal and vision for the remainder of the semester and the upcoming semester would be to attract a larger audience through political events that bring in big names and appeal to a larger audience … bring that diversity in and make sure everyone in the student body has a chance to become politically involved.”The main purpose of the assembly, one of nine assemblies in Program Board within the Undergraduate Student Government, is to promote political discourse and action among students, a mission they carries out through various speaker and discussion-based events and by supporting the political activism of students and groups on campus. PSA is considered the umbrella organization that supports and advises about 16 member organizations, including the USC College Democrats, USC College Republicans, Student Coalition Against Labor Exploitation and Young Americans for Liberty.PSA holds weekly meetings on Mondays for its own executive board members, member organization representatives and students interested in becoming involved in politics at USC. A speaker event typically takes up the first hour of the meeting, while the second hour consists of official business, such as voting on funding requests and which events PSA will co-sponsor with member organizations.USC Red Cross Member President Adrienne Visani serves as her organization’s representative in PSA. She said the assembly allows her to connect with leaders of other organizations and find ways to emphasize USC Red Cross’s political aspects, including international services and human rights.“As a pre-med student, it’s easy to lose sight of the fact that people are politically engaged,” Visani said. “It’s one of the reasons I wanted to bring up the political element of USC Red Cross. Because we have a lot of pre-med members, it’s nice to get them exposed to other things that are going on that really do have an impact on people’s health, just not in the way you might think.”Visani said PSA has helped spread the word about her organization’s events, provide a network of support and provide vital funding, such as awarding funds to fly in a guest speaker.Though PSA manages several member organizations, many of opposing viewpoints, the assembly itself is a neutral party. PSA does not endorse any political view, candidate or position, but it does support the right of its constituents to express and lobby for their respective views.PSA Assistant Director Kevin Tsukii said that the assembly vigilantly works to remain nonpartisan at all times.“It’s kind of a struggle to be as impartial as possible, to be unbiased and to welcome as many different viewpoints as possible,” Tsukii said. “We have to find a way to balance all of our programming. It’s being political without favoring one or the other too much and getting people to join the discussion without turning people off.”Though PSA takes a nonpartisan approach, the group does work with member organizations to encourage political engagement within the student body through actions such as registering voters on Trousdale Parkway.Nonetheless, Tsukii said that the differing political views of PSA’s member organizations do surface often.“There’s kind of this underlying tension because you know what other people are thinking when they say things, but it’s really great how we’re able to kind of laugh it off and just get along together and move forward,” Tsukii said. “In an assembly like this, that’s what makes a lot of our events great, the discourse that happens.”In addition to more intimate events about politics, PSA hopes to bring more well-known political figures to campus in the future, according to Saucedo. Last fall, PSA co-sponsored an event that brought comedian and political commentator Bill Maher to speak before a packed audience in Bovard Auditorium.Saucedo also said that PSA will continue to host forums for students to talk about current events. Past events of this nature include a talk about the protests in Ferguson, Missouri, and those in Hong Kong. “People are really interested in seeing current issues,” Saucedo said. “When we did the Ferguson talks, for example, we had over 70 people because it was a current event. We had a professor come and speak about what it meant and what it means going forward. I want to continue doing these smaller events on topics that are affecting everyone.”Despite the successes of their own events, several members of PSA feel that the organization struggles to combat general apathy toward politics on campus.“It’s a very painfully slow process getting people involved in politics,” said Shikhar Gupta, PSA’s webmaster and a member of two PSA member organizations. “We’ve had really good showing at events at the beginning of the year, but it tapers off. People get busy with midterms, people don’t have the time or might not be engaged in certain issues. It gets frustrating at times, but it’s something that changes over a long period.”Nonetheless, those involved with PSA feel that their goal of increasing political engagement among students, though at times a challenge, is a worthy cause.“People always talk about how the millennial generation is going to have a huge influence on politics, but not yet. Not yet, because we’re still kids,” Phillips said. “But we need to be cultivating the minds of the millennials generation to be thinking about the issues that are going to be facing us as we get deeper into the 21st century. That is where I think PSA is going to have the biggest influence by bringing in inspiring speakers and interesting speakers and by giving students the chance to talk about these issues that they’ll have to deal with 10 or 20 years down the road.”last_img read more

An Exclusive Day of Fishing for Kids

first_imgAddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to MoreAddThis If you’re looking for something fun for your kids to do this summer, tomorrow is your chance. They’ll be able to enjoy a day of fishing exclusively for kids!Alpena’s Optimist Club is hosting an event just for kids, and allowing them to reel in some big ones.“We put about 400 fish in there and there’s some browns and there’s some bruck trout,” said Jim Seguin, Optimist Club VP.For over twenty years the club has hosted the free event, giving kids the opportunity to enjoy a safe day of fishing.“We really felt that there was a need for activities for the children and that’s what our main goal is to do stuff for the children and we thought what a great way to do this than to introduce the kids to fishing,” said Seguin.Guests won’t have to worry about bringing any fishing poles or bait, just their children!“There’s nothing better than to see a big smile on children’s face you know what I mean and they’re just so happy to get that fish,” said Seguin.The event will take place tomorrow at Culligan Plaza from 10am until 2pm. AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to MoreAddThisContinue ReadingPrevious Trial Date Set for Ossineke Twp. Clerk Accused of Sexually Assaulting GrandchildNext Suspect Identified in String of Vehicle Thefts Around Rogers Citylast_img read more